Sound as Someone

Sound is often perceived as an afterthought. While people tend to focus on visuals, sound makes up at least half of the experience, often even more. So how can we tell a compelling story that shifts this perspective? By creating a sound-only experience, guided by a poem, about sound itself. What if sound were a person? A living, breathing character of flesh and blood? Instead of starting with a visual concept, we let sound take the lead.

Let’s take a deep dive into the process and listen to the result below.

Sound as Someone

Listen

I am adored

Hated

Inspired

Manipulated

A puppet

I am played

At the whim

Of fingertips

 

Conduct me without a code

String me astray

Twist me, tune me

To persuade

To tell, to sell

 

Drum-up desire

Blast it all

Fulfil levels

Forget limits

Turn silence

For any sake

Shift the scale

Get off the rails

 

Listen

I take hold

I am sound

I’ll never get old

Just make me.

 

Poem by Bibi Bliekendaal

Next, I divided the poem into chapters, each one titled and named to reflect a specific character trait of Sound, paired with an emotion. This became the blueprint for the custom music I composed.

  • The introduction focuses on the inception of sound: the very beginning of the world.
  • In the second chapter, we find Sound sitting in an old attic, quietly reflecting on life.
  • Chapter three reveals Sound’s manipulative side, expressed through a rich tapestry of electronic textures, an exploration of the analog synth world.
  • Chapter four highlights the sheer power sound can bring to a conversation: its ability to move, provoke, and transform.
  • Ultimately, we arrive at the final promise, Sound never gets old. But it needs to be made, again and again, in order to stay alive.

Below you’ll find an overview of the chapters.

Sound as Someone…
Listen to the full audio experience below. Headphones are recommended.

Below are some behind-the-scenes photos of Yorick and me recording source material.
To serve the project’s needs, everything was recorded in 96 kHz, for maximum resolution and optimal flexibility in pitching and transformation.

CREDITS

Music
Pim van den Heuvel

Sound Design
Yorick Coster
Arjen Jongeneel

Copy & Voice Creative Producer
Agnes Kes

Poem written by
Bibi Bliekendaal

Creative Consulting
Vincent van der Klaauw

Creative Concept
Pim van den Heuvel
Max Dorsman
Bibi Bliekendaal

VO Artist
Lisa